Media Guide: Legacy & Sustainability

Legacy

The City of Zurich's accompanying measures ensure that the tournament leaves a lasting legacy. The focus is on promoting girls and women in football and other sports.

As a key accompanying measure, the city of Zurich has launched the «ZüriKick», a free football program for girls, has been launched in Zurich schools. It includes free football courses at school facilities. Thanks to this program, over 150 girls aged 10 to 15 in Zurich have been introduced to football. The offer will be continued and expanded in the 2025/26 school year (see press release dated June 5, 2025).

In addition, the city of Zurich supports «Her Game Culture», the accompanying cultural program for the tournament in Zurich, and therefore promotes the exchange between sport and culture.

Sustainability

The city of Zurich attaches great importance to sustainability in all its activities related to the tournament. To this end, it is working closely with the other Host Cities of Basel, Bern, Geneva, Lucerne, Sion, St. Gallen, and Thun.

The Sustainability Charta of the Host City of Zurich summarizes the measures.

Visibility

«ZüriElf»
«ZüriElf» is a team of eleven ambassadors. They draw attention to the tournament in Zurich and focus on women in sport. The ambassadors include Zurich personalities such as soccer legend Fabienne Humm, politician Sarah Akanji, zoo director Dr. Severin Dressen, and blade runner Abassia Rahmani. Football players Ana Maria Marković and Alayah Pilgrim are also part of «ZüriElf».

«ZüriTram»
Since July 2024, a tram in the tournament design is traveling on Zurich's rail network to draw attention to the tournament. The tram will also be in service during the tournament. Thanks to Switzerland-wide public transport ticket integration, it will take match attendees to Stadion Letzigrund free of charge on match days.

«ZüriMobil»
With the «ZüriMobil», an e-show truck, the Host City Zurich has been present at sporting events in the Zurich region since fall 2024, drawing attention to the tournament.

Contact

Dorian Eichholzer
Communication and Media Host City Zurich

medienweuro@zuerich.ch
+41 44 413 90 54